Service
Digital marketing agency and ad management
Advertising doesn’t rescue a poor website — it just burns money faster. So we make sure measurement is set up correctly before spending budget.
Scope
Google Ads
Search, display and shopping campaigns. Keyword and negative keyword management, bidding strategy.
Conversion tracking
Measuring which click actually became a call, form or sale. Nothing is managed before this exists.
Social media management
Content plan, visual production, posting calendar and community management.
Social media advertising
Meta (Instagram/Facebook) campaigns, audience setup and remarketing.
Landing pages
Conversion-focused pages for ad traffic. This is what improves ad efficiency most.
Reporting
Monthly: spend, clicks, conversions and cost per conversion. Numbers first, interpretation second.
Do these before spending on ads
Skip them and a large part of the budget goes to unmeasurable clicks.
- Set up conversion tracking. Calls, forms and sales measured separately, or you can’t tell which keyword pays.
- Prepare the landing page. Ads pointing at the home page lose visitors who can’t find what they clicked for.
- Make the site fast on mobile. Most ad clicks are mobile; a slow page throws away paid traffic.
- Define negative keywords. Searches like “free”, “jobs” or “what is” drain budget quickly.
- Set a realistic budget. Too small a budget never lets a campaign learn.
How we work
Ad management runs monthly and the ad budget is separate from our fee. You pay Google or Meta directly, accounts are opened in your name, and we work as managers. When the engagement ends, you revoke our access.
The first month is usually a learning month: data is gathered and non-performing keywords are removed. Expecting peak efficiency in month one leads to campaigns being cancelled early and the spend being wasted.
Market
Ad and social media management fees — 2026
⚠️ The critical distinction: media budget (money paid to Google/Meta) and management fee (the agency’s work) are two entirely separate items.
| Service | Common monthly range | Model |
|---|---|---|
| Google Ads management — small scale | ₺3,000 – 15,000 | Flat fee |
| Google Ads management — corporate | ₺27,500 – 75,000 | Flat fee or ~15% of media budget |
| Social media — single channel | ₺8,000 – 20,000 | Content plan and posting |
| Social media — mid segment | ~₺35,000 | Visual production included, multi-channel |
| Social media — with video production | ₺100,000 and above | Shooting, editing, campaigns |
Source: agency price pages published in Türkiye, August 2026. These are not our prices — they are market ranges and do not constitute a quotation. Published Turkish agency prices usually exclude VAT; ask when comparing quotes. Ad budget is paid directly to the platform; accounts are opened in your company’s name.
Measurement
No conversion tracking, no ad management
Without measurement there is nothing to optimise; the only remaining method is guesswork.
Phone taps
The most common mobile conversion. If it is not measured, the campaign generating calls looks like a failure and gets switched off.
Form submissions
The submit event measured on its own; a page view is not a conversion.
Email clicks
Corporate buyers often prefer email over phone; it should be measured separately.
Sales / orders
In e-commerce, measured with order value — showing which keyword produced how much revenue.
Cost per conversion
The number that matters is not cost per click but the cost of winning a customer.
Channel attribution
Separating organic, paid and direct traffic so you can see which channel actually pays.
Campaigns
What each campaign type is for
The wrong campaign type burns even the right budget.
- Search — demand already exists and you answer it. Highest conversion rate; the right place to start.
- Shopping — appears with product image and price; very efficient when product data is clean.
- Display — demand generation and reminders. Do not expect direct sales.
- Remarketing — people who visited and left. Usually the cheapest source of conversions.
- Social ads — strong for visual products and awareness; carries less intent than search.
- Brand defence — bidding on your own brand name; necessary if competitors bid on it.
Frequently asked
Whose name is the ad account in?
Your company’s. Ad data accumulated in an agency account is lost when you change agency — one of the biggest sources of client harm in this industry. We work with manager access; ownership stays with you.
How much monthly ad budget is needed?
It depends on sector and competition. In high cost-per-click areas, a very small budget means the campaign never learns. In discovery we look at estimated costs for your target keywords and give a realistic floor — we won’t take budget for an unreachable goal.
Do you guarantee follower growth?
No. Purchased followers bring neither sales nor reach, and they reduce your account’s organic reach. What we measure is messages, clicks and sales — not follower count.
Who produces content and visuals?
Under social media management we can produce visuals and copy. Product photography and on-site content require material from you; real photographs consistently outperform stock imagery.
What does Google Ads management cost?
In Türkiye in 2026, ₺3,000–15,000 per month at small scale and ₺27,500–75,000 for corporate work, or roughly 15% of media budget. This fee is separate from the ad budget, which you pay directly to Google. Be cautious with quotes that blur the two.
How much monthly ad budget do I need?
It depends on sector and cost-per-click. Too small a budget means the campaign never learns — money is spent, no data accrues. In discovery we look at estimated costs for your target keywords and give a realistic floor; we won’t take budget for an unreachable goal.
What drives social media management pricing?
Channel count, posting frequency, and above all who produces the content. Packages that only publish and packages that include visual/video production differ several-fold. Market: single channel ₺8,000–20,000, mid segment ~₺35,000, with video production ₺100,000 and above.
Whose name is the ad account in?
Your company’s — without exception. Ad data accumulated in an agency account disappears when you switch agency; it is the single biggest source of client harm in this industry. We work with manager access and you revoke it when the engagement ends.
Next
Pages people read alongside this one
Let’s talk about your ad budget
Tell us your goal and budget, and we’ll explain what can realistically be expected from it.