Service
Brand identity design and UI/UX
A brand is more than a logo. It is saying the same thing everywhere — from a business card to a web page, from an invoice to an app screen.
Scope
Logo design
Primary logo, horizontal/vertical variants, single-colour usage and icon (favicon) versions.
Brand guidelines
Colour codes, typography, usage rules and restrictions — so different suppliers reproduce the same brand.
Corporate stationery
Business cards, letterheads, folders, presentation templates and email signatures.
UI/UX design
Screen flows, interface design and a design system, delivered ready for development.
Social media kit
Post templates, profile assets and campaign visuals.
Print and outdoor
Brochures, catalogues, signage and vehicle wraps as print-ready files.
Why a design system matters
Making individually attractive screens is easy. The hard part is that fifty screens look like each other and that adding a new one doesn’t break the harmony.
So we build design as a system: colour and type scales, button and form components, spacing rules. When development starts, that system becomes code directly — there is no gap between the design and the real screen.
Accessibility is solved at design stage too: colour contrast, touch target size and keyboard use. Fixing it later means redesigning.
What we check in logo design
- Is it legible at 16 pixels? It must be recognisable in a browser tab and as an app icon.
- Does it work in one colour? Stamps, engraving and single-colour print must not break it.
- What happens on a dark background? Logos disappearing on dark-themed sites is a very common problem.
- Are the file formats complete? Without vector files (SVG/PDF) large-format printing is impossible.
- Do you own the rights? All design files are handed over.
Market
Logo and brand identity prices — 2026 ranges
The reason for the huge spread is simple: a ₺1,000 “logo” is usually a template or an AI output and cannot serve as a brand.
| Work | Common range | What you get |
|---|---|---|
| Template / AI logo | ₺950 – 5,000 | Ready-made; not original, may carry rights risk |
| Logo by an experienced designer (SME) | ₺10,000 – 35,000 | Original design, variants, vector files |
| Logo + brand identity package | ₺35,000 and above | Guidelines, stationery set, digital and print usage |
| UI/UX only (interface design) | By screen count | Screen flows, design system, dev-ready delivery |
Source: agency price pages published in Türkiye, August 2026. These are not our prices — they are market ranges and do not constitute a quotation. Published Turkish agency prices usually exclude VAT; ask when comparing quotes. In Türkiye the Graphic Designers Association (GMK) publishes an advisory floor price list each year, used as a reference by professional designers.
Deliverables
What you should receive with a logo
The delivery list is the most concrete way to tell a cheap quote from a proper one. Missing items mean you cannot use it as a brand.
- Vector source files (AI/SVG/PDF) — without them, no large-format printing. The most critical item.
- Horizontal and vertical variants — horizontal for narrow headers, vertical for square spaces.
- Single-colour and negative usage — for stamps, engraving, one-colour print and dark backgrounds.
- Icon (favicon) version — a simplified form that reads at 16–32 pixels.
- Colour codes — RGB (screen), CMYK (print), Pantone (spot colour).
- Clear space and minimum size — the margin around the logo and its smallest usable size.
- Usage rules — what is forbidden: stretching, adding shadows, changing colours.
System
How interface design becomes software
It is not enough for a design to look good; it has to be buildable. A design with no spacing rules and a different button on every screen gets filled in with ad-hoc decisions during development, and the result does not resemble the design.
So we build design as a system: colour and type scales, spacing units, button/form/card components and their states (default, hover, focus, disabled, error). That system translates directly into CSS variables.
We also design screen states — the part most projects skip and later regret: empty (no records yet), loading, error and very long content. Undesigned, they show up as broken screens.
- Design tokens — colour, typography and spacing scales, mapped one-to-one into code.
- Component library — buttons, forms, cards, tables and all their states.
- Screen states — empty, loading, error, overflowing content.
- Accessibility — contrast ratios, touch target sizes, keyboard operation.
Frequently asked
How long does a logo take?
Usually 2–4 weeks: brief, concept presentation, revision and final delivery. We agree the number of revision rounds up front; “unlimited revisions” tends to produce outcomes nobody is happy with.
Can we keep our logo and only redesign the site?
Of course. In most projects the logo stays and the design language around it is renewed. We take the real colours measured from the logo and build typography and layout around them — the palette of this very site was derived from our own logo that way.
Do we receive the design files?
Yes, all source files are delivered in vector and editable formats, so continuing with another designer is always possible.
Is UI/UX the same as web design?
No. Web design is mostly the visual layout of marketing pages. UI/UX covers user flows, screen states (empty, error, loading) and interaction rules — if these aren’t designed, they get filled in with ad-hoc decisions during development.
How much does a logo cost?
You will see quotes from ₺950 to ₺35,000, and that spread reflects a genuine quality difference. The bottom tier is usually a template or AI output: not original, no vector files or usage variants, and possible rights issues. For SMEs working with an experienced designer, ₺10,000–35,000 is the realistic band.
What should a brand identity package include?
At minimum: primary logo plus horizontal/vertical variants, single-colour and negative usage, favicon version, colour codes (RGB/CMYK/Pantone), typography, usage rules and vector source files. Without vector files you cannot produce large-format print.
How many revisions do I get?
We agree the number of revision rounds up front. “Unlimited revisions” sounds generous but in practice produces months-long processes nobody is happy with. A defined number of rounds with clear feedback produces better work.
Can we keep our logo and only redesign the site?
Yes — it is the most common case. We take the colours measured from the logo and build typography and layout around them. The palette of this very site was derived by measuring pixels in our own logo, not by guessing.
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Let’s look at your brand
Show us what you have and what is missing. Sometimes the answer isn’t a new logo but producing proper files for the existing one.